The book “Touristic Cruises – a systemic and multidisciplinary perspective” was presented at the Port of Portimão, aboard the cruise vessel Ocean Princess berthed on that port, on last September 29. Desidério Silva, President of the Algarve Tourism Region, Isilda Gomes, Mayor of Portimão and João Franco, CEO of APS attended the venue. To celebrate the occasion, João Franco offered a crest to the vessel’s Captain.
It is the second book of this sort, comprising a series of articles written by authors from different nationalities on the Cruise Industry, including topics such as labour conditions aboard, clients approach strategies and the expansion of the cruise market on senior consumers, among others.
APS supported the publication of the book, since it consists on an important tool for the cruise sector activity, being also useful for the touristic promotion of the Port of Portimão.